Discover More on Route 54


Above Photos: Courtesy of Warren D. Love


Discover More on Rt. 54 is hosting the 2nd annual 100-mile yard sale that will be coming up on Labor Day weekend, September 3rd-5th.  This will cover communities along U.S. Hwy 54 from Nevada to Camdenton. The host locations are for sellers living away from Hwy 54 that wish to participate over Labor Day weekend.   Due to great interest in the event, there is a newly created website,, and will contain any new updates. 


First come first set up basis each day, dumpsters located on the property are not for public use, remove everything you didn’t sell, and be respectful of their property.  The sellers will be responsible for their own sale signs to draw in motorists.  

APPROVED HOST LOCATIONS:  Free use unless indicated by [$] [$ =daily use fee charged]

EL DORADO SPRINGS, at Chamber of Commerce (old Wood’s) parking lot, located at the SE corner of Hwys 54 & 32. (417)876-4154.

NEAR COLLINS, at Brenda’s Quilt Stop & More, located west of Collins along Hwy 54 (417)876-9997.

WHEATLAND, front office lot at Darby Motors/A+ Glass office, located next to Hwy 54 & Main St. (417)799-9399.

HERMITAGE, [$] at Beyond Bargains Flea Market, located next to Hwy 54 & Pitts Ln. (417)399-1474.

NEAR PRESTON, [$] at Yates Rustic Range Trading, located 6 miles East of Preston on south side of Hwy 54 (417)733-7193.

NEAR MACKS CREEK, at public road side park at the junction of Hwys 54 & 73.

MACKS CREEK, at Bank of Urbana by permission only call Sherry Nations prior to setting up (573)363-1000.

CAMDENTON, at Farmers Insurance (west of the square) parking lot, courtesy of Shane Hulett. 

All updates will be posted on the Facebook page, and the new website,

Press Release – Discover More on Route 54, February 24, 2014.

     There was a meeting held at Smith’s Restaurant in Collins for the committee to discuss current and upcoming business. El Dorado Springs chamber of commerce presented a donation to Discover More on Rt 54.  Kathy Neidel with Beyond Bargains Flea Market and Pomme de Terre chamber was our newest supporter attending.  A special thanks goes to J & A Traffic Products in Blue Springs, Mo for donating the sign post for the Discover project.

     We are looking for supporters for 2014. Anyone interested in joining the committee or sponsoring Discover More on Rt. 54, please head over the website for more information.  Committee president, Warren Love, and other members discussed needing more locations along Hwy 54 to post signs, having a booth at festivals and other large community events, and ordering smaller portable signs for businesses to display. Other items discussed were getting more people involved from the Nevada and Camdenton areas. Attending today’s meeting: Rep. Warren Love, Todd Leonard, Jackson Tough, Dan Robinson, Teresa Smith, and Kathy Neidel.

Meeting Notes – June 18, 2013

     First order of Discover More on Route 54 business was old business—nonprofit 501(c)(3) filing completed, EIN number for banking purpose, and amount of advertising money collected to date. Other matters discussed were status of the 8 metal signs ordered, where to post the signs along the highway, purchasing & posting plastic yard signs (along with sponsorship of the signage), and rent prices for billboard space $125/$150 monthly contact Billy Pitts.

     New promoting activities that committee members suggested to keep involved in the community, classic car show, bike ride rally, promoting at fairs & festivals by sharing booth space, holding Hwy 54 yard sales in conjunction with the Pomme de Terre Arc wide event over Labor Day weekend.  Warren Love offered his pop up tent and table if we needed it for fairs & festivals.

     Those in attendance were, Warren Love as State Representative, Dan Robinson with Lucas Oil Speedway; Jackson Tough with the El Dorado Springs Chamber of Commerce; Todd Leonard with Heritage Bank; Teresa Smith with Your Local Tech.

News Release, April 18, 2013

     New Website for Hwy 54 Promotion – Discover54.comThe website has been launched to promote area businesses and attractions along the highway stretch from Camdenton to Nevada, Mo. has a community event calendar and history of the five counties. If you want to advertise or have an event to share, please e-mail them to  Full business advertising on the Home page with a 215x100 image is $25.00 yearly and a thrifty business listing is $10/yr. You can also call (417) 799-9399 or write Discover More on Route 54, P.O. Box 391, Hermitage, MO. 65668 for more information. This nonprofit uses all money raised for signage, promotional events, and promotional material to promote, generate traffic, and commerce in the participating communities.

News Release, March 25, 2013

     The planning meeting for "Discover More on Route 54" was held March 25th at Smith's Restaurant in Collins, MO.  Items covered in the discussion were pricing metal signs to post along the route, incorporating into a nonprofit, website progress, appointed committee members as officers of the corporation, renting and the cost of billboard space, setting prices for advertisement on the site, and National Scenic Byway criteria.

    Those in attendance were, Warren Love as State Representative, Dan Robinson with Lucas Oil Speedway; Jackson Tough with the El Dorado Springs Chamber of Commerce; Todd Leonard with The Rusty Jug; Teresa Smith with Your Local Tech; and C. A. Smith with Toys in the Attic, Too.

    The public and interested people, groups, or businesses are welcome to join.  For information on the next meeting please email Warren Love on his contact page or click here.

News Release, January 28, 2013

     A planning meeting for the "Discover More on Route 54" promotion was held at the Lucas Oil Speedway on January 28th. Topics of discussion were painted & metal signs, MoDOT guidelines for signage along the right-of-way, choosing website domains & hosting, other future promotional items, advertising & annual dues, and filing for non-profit status with the Secretary of State. 

    Those in attendance were, Dan Robinson with Lucas Oil Speedway; Jackson Tough with the El Dorado Springs Chamber of Commerce; Teresa Smith with Your Local Tech; Todd Leonard with The Rusty Jug; and Warren Love as State Representative.

    The date and location of the next meeting will posted. Any interested people, groups, or businesses are welcome to join.

The Index, December 5, 2012

     A planning meeting of an area promotion called "Discover More on Route 54" was held recently at the Bob Leeper building in El Dorado Springs to promote awareness and increase tourism along Highway 54.

     The official logo was selected for brochures, a web site, Facebook page, and other promotional activities. Plans are being made to contact all schools along Route 54 to develop a t-shirt design contest.

     The promotional group is seeking volunteers to represent each community along the highway corridor from Camdenton to Nevada, Mo., and is looking for old photos of businesses along Route 54.

     Plans are being made to meet again in January 2013. Additional information is available by contacting Dan Robinson at Lucas Oil Speedway at (417) 282-5984 or Jackson Tough at El Dorado Springs Chamber at (417) 321-2000.

     State Representative-elect Warren Love has been instrumental in promoting the project.

Tuesday, October 30th

     The first organizational meeting of “Discover More on Route 54” was held Tuesday, October 30 at Smith’s Restaurant in Collins. A special thank you to C. A. and Peggy Smith for sponsoring the meeting room and Chili Supper. About 25 interested people from several different businesses, and Chamber of Commerce met.

     All current community activities and events along a 100 mile stretch of U. S. 54 Hwy were discussed. Then new ideas of promotion and events were brought up as the next order of discussion. Dan Robinson of Lucas Oil Speedway plans to design an official logo for brochures, t-shirts, and billboard signs. Kim Poores is setting up a Facebook page and Teresa Smith is designing a website.

     Some new events discussed were Highway yard sale, Car Cruise, Triathlon, Motorcycle Poker Run, and a Scavenger Hunt. A committee was formed to develop promotional material: Todd Leonard and Jackson Tough from El Dorado Springs, C.A. Smith from Collins, and Dan Robinson from Lucas Oil Speedway. We also need to recruit a person to represent each community along Highway 54. The committee also needs historical information and old photos of interest along Route 54 highway.

     For more information contact Warren Love, project coordinator at 417-646-2320 or

The Index, October 17, 2012

     A plan to promote tourism and activities along Highway 54 through Hickory County is being promoted by Warren D. Love, presumptive Missouri State Representative from this district.

     "Discover more on Route 54 is a catchy slogan that could generate more tourism, events, and activities to the communities along this U.S. Highway," Love says. "In Missouri, US 54 runs from southwest portion of the state to the northeast. It is a major conduit through the Ozarks and is the primary access road to Pomme de Terre Lake and Lake of the Ozarks. After entering the state it passes through Nevada, El Dorado Springs, and Hermitage, and crosses Lake of the Ozarks the first time just north of Ha Ha Tonka State Park. It passes through Camdenton, and for most of this route it is still two lanes."

     Love says the older nostalgic two-lane highways are still attractive to car clubs, motorcyclists, and travelers who want to see and enjoy the scenery, hospitality, and history of small Missouri towns.

     All area residence, Chamber of Commerce organizations and area businesses are invited to a brain storm meeting to discuss possible events and activities to promote Highway 54. The meeting is being coordinated by Love Tuesday, October 30, 2012 at 6:30 p.m. at Smith's Restaurant at Collins. A chili supper will be sponsored by Evans Drugs of El Dorado Springs. RSVP's are suggested and may be made by calling 417 646-2320 or email

     Love won a three-way race to be the Republican nominee for state representative in the August primary election and is unopposed in the November 6th general election.